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#WORLD`S FIRST AND FINEST SHAME BASED MEDIA LAB
SHAME intends to practice and promote an approach of dilettantism, basing on its origin dilettarsi, to amuse oneself. A practice free from the obstructing criteria of innovativeness, relevance or instagramability, floating in the vague sphere between art and design.
est. 2k18 Karlsruhe (Ger) by Helene Kummer and Nina McNab
Photos shot by Jule Klenert, Helene Kummer credits to Amelie Doll, Hannah McNab, Luise Reideslhöfer, ______, ____
#REIZWÄSCHE
The project Reizwäsche is referring to the German expression for lingerie. Whereas Wäsche simply describes underwear, Reiz simultaneously implies stimulus and irritation. Hence this series of lingerie does not merely stimulate, but irritate _ and surely not only the wearing one´s skin *twinkle*
Inspired by sexy lingerie from toilet vending machines four different models evolved: Trish//Travis, Cleopatra//Cesar, Jutta and Jürgen.The Reizwäsche was set softly bedded in light blue velvet contrasting colour and materiality creating a loaded balance.The catalogue is tributing the Lingerie spotlighting the shots, dealing with type merely in its graphical function.
Heading towards the catalogue release (2018) we created a collection of merchandised fashion pieces for which we screenprinted SHAME on outworn/-fashioned clothes, set and shot in late night smoker bars with and by their customers and bartenders.
The Reizwäsche project does not intend to state concretely but rather opens a potential discourse on correlations between shame, irritation and stimuli. The original Reizwäsche pieces were shown so far in Karlsruhe, Germany and Zürich, Switzerland.
Photos shot by Helene Kummer, NIna McNab, Hannah McNab, credits to the models that prefer to stay anonymous
